Just as any doctor will tell you to “eat right and exercise,” there are plenty of folks happy to tell you how to write better But changing your writing (or eating) habits only happens when you understand why you do what you do. Maintaining a steady stream of content that’s unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help here and there), you can create content that’s not only valuable to your market, but also stand out from the sea of information.
Are you new in the world of writing? Perhaps you’d like to step up your game and go professional with your writing skill.
You might want to follow these simple guidelines.
1) Put your mind to work.
Your thoughts have the power to create and influence. Brainstorming shouldn’t be restricted; you never know when a great idea is going to come your way. Let your mind be free and relax. Avoid stressing out during the brainstorming session. If you do, it’s time to take a break and come back to brainstorming later.
2) Brainstorm with others.
From your team to consultants, you can brainstorm with other people and bounce ideas off each other. You don’t have to come up with creative ideas on your own, and it’s best if you don’t. When you brainstorm with others, you can see your ideas at different angles as well as your team members’ ideas.
3) Use tools to help you come up with content ideas.
If you don’t have the luxury of brainstorming with others or you’d like another way to brainstorm content ideas, tons of tools are available to help you create content topics. Several ones include:
- What To Write: Get your mind gears going with What To Write’s unique content idea generator! This tool asks you questions that will help jumpstart your brainstorming. It also generates several blog post ideas for you after you’ve completed the questions, so you can use those ideas in your content marketing plan.
- HubSpot’s Blog Topic Generator: Get blog post ideas for an entire year with HubSpot’s Blog Topic Generator. All you need to do is enter general topics or terms you’d like to write about, and this content idea generator does all the work for you.
- Feedly: This popular RSS feed is a wonderful way to keep track of trendy topics in your industry and find content ideas at the same time.
- Buzzsumo: Discover popular content and content ideas at Buzzsumo. Buzzsumo uses social media shares to determine if a piece of content is popular and well-liked, so this information will help you see which content ideas will do well.
- Content Forest: Content Forest offers free tools, which include TopContent,KeywordKiwi, and ContentIdeator. These tools will help you find popular content from your competitors, effective keywords to use in your content, and great content ideas all in one spot.
After you’ve come up with a bunch of ideas, you need to slot them on an editorial calendar. Many of the ideas you think of will be evergreen — they’re just as relevant months from now as they are today.
That being said, you shouldn’t ignore timely topics either. While they may not be the bulk of your editorial calendar, they can help you get spikes of traffic.
Most people count on incorporating popular holidays such as New Year’s and Thanksgiving in their marketing efforts, but you don’t have to limit yourself to these important marketing dates. Other noteworthy holidays and dates can be included in your content marketing, and you can base your content off these special days.
In conclusion, have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics. Take some time to get on track by setting goals and conducting regular reviews to see how you’re doing.